Why is the experience of work often bad? Because nobody designs work to offer a great experience. But well designed jobs are a clear competitive advantage.
Think about this for a second — why do people play games, do sports, learn an instrument? Because they love it. These activities offer positive emotions, a sense of development, a good experience. This is no accident — games and songs and sports have been designed to feel awesome. More and more companies are embracing customer-facing design in graphics, products, and services, because it helps them produce amazing experiences.
Companies don't really design work itself, though. People are either matched to a rigid job description in a big corporation or left to their own devices in a mismanaged team.
Work as experience is hardly being designed, even though we are spending most of our time doing it. That's kind of strange...
It takes a human-centric approach to get work design right. You have to empathize, build a creative solution, test and iterate. You apply design methods that are proven to work. How often do leaders sit down and think, „how can I make the experience of work great for this person?" But get this: not only are you wasting peoples' lives by not designing work. You're leaving money on the table, too.
Well-designed work is engaging. Engagement is the measure of a person's dedication, focus, their willingness to go the extra mile. This is the stuff that drives innovation and great results. Engaged employees work more for the fun, for the challenge, for the meaning, and less for the bonuses, perks and stock options. In addition to fueling personal happiness and well-being, companies with highly engaged employees are more profitable, have less turnover, have fewer people reporting in sick, etc. Engaging jobs are a clear competitive advantage that isn't being used by most organizations. If you want to learn more about the science behind this thinking, click here.
How to apply the principles of design so that the people working for you would find true engagement in their jobs? Click here to contact us with a question.